The "Why?" Behind Dreamsfood: Experimentation

Chef Cooks 'Dream Omelet' From Recipe That Came To Him In A Dream
So for a second leg of the Dev Cycle posts, and a nother I want to put an emphasis on another "Why?" behind Dreamsfood. This time, it is to do with Experimentation. The emphasis on charitibility is to do with the community at large; experimentation is for the benefit of the cook.
Recently, Beth Binkovitz described the Dreamsfood model as one where cooking competitions are turned on their head and made accessible. Here, you try to win money to fund cooking food using a great recipe. With most competitions, you spend money to cook food to maybe win money to maybe cover the expense of cooking the food.
Dreamsfood is a model for investing in cooking experiments and fantastical food; it helps cooks craft competitive ideas that win them money to cook
I participated in the 2011 Cincinnati ICS Fire Fest Chili Cookoff. It was a lot of fun, my friends Paul and John were involved and the camaraderie of such an event is definitely one to be appreciated. As a social event it is a boon.
As a culinary event, my impression (disclosure: partially flavored by a big, round zero for a score) was that it was a boondoggle. In spite of how well the event was run, and how fun the different elements were, and in spite of the recruitment of some fantastic judges, the event left little leeway for creativity in one's entry.
Entries not conforming to a standard Midwest Conception of chili were not only not rewarded, but to an extent punished. When we got to go upstairs and see our score, and check out the other chilis, we were nonplussed. Every chili was within such a tight standard deviation that our chili by comparison looked like some alien baby. We were not surprised that we got a zero; we were confused by the devotion to a salty, cumin-dependent (and yes, I love cumin), Red Hot inspired recipe that was refined to the point of inbred. Were we a surprised our alien baby couldn't compete with the samey soups? No, and we don't think they were bad either; each of the other chilis had their merits.
The problem with that brand of competitive cooking was that you were effectively punished for experimenting.
I also competed in the Local Matters Grilled Cheese Throw Down. And the Bacon Camp competition put on in part by Wild Goose Creative. (Both before I went vegan.) These two experiences were much more rewarding. In the case of the latter, I just went way the hell out on a limb and made a few gallons of some crazy pulled-pork chili. It was hella expensive, but it was my first comp and I didn't care. In the case of the Grilled Cheese Throw Down, it was less expensive, but still on the costly side because of the amount of food that was ultimately used up in R&D.
But the Local Matters competition helped me exeriment and come up with a truly novel soution to the age old question; "Just how do I make a grilled cheese with mac 'n cheese?"
In the course of this experimentation my friend Kate expressed an interest in competitive cooking, but with the caveat that it is too expensive to just jump into - especially if you have no idea what your chances at a payoff might be.
And that is one of the points around which Dreamsfood crystallized; my ROI for the Grilled Cheese Throw Down was high, even if a dime was not won in the process (ha; even if I didn't qualify to compete, my sandwich just wasn't Grilled Cheese-y enough, even though it was crazy good). This was not due to some monetary reward, but rather to engaging a challenge and finding a unique solution. With that as a starting point, I wanted to find a way to fund the individual discovery of cooks and remove the barrier to entry.
One of the key ingredients to an amazing Recipe Card is the willingness to go out on a limb with a concept. To try to re-compose a standard as something new and innovative is hard-coded into Dreamsfood. So, to all the cooks out there, do your damnedest to make some crazy proposals.
Deep-fried vegan grilled cheese tiramisu? If you can dream it, we'll help you bring it.

12:44PM







