ignorance:
- why would i pay for internet explorer or netscape when i am already paying for america online (unlimited!)? i can’t afford another world wide web
Tell yourself right now: “I am NOT a Tourist.”
Coming to the computer, the only skill people should require is the ability to leverage their sense of real world knowledge and apply it to their expectations of their web presence. Considering that most people have some rough grasp of how they would fare being stranded on a desert island, it seems odd to consider that most people have no idea that the same scenario applies when they are dropped in front of a computer. Most people think would compare it with being dropped into a foreign city, though most of the time the people assume the people speak the same language, just with a dialect (based on users aptitude). remember the concept that people are familiar with the computer environment because the computer has a corporeal existence in some room in the user's home? this is a concept the user must, by now struggle to overcome.
However, as in the case of a desert island, a return to our baser instincts is necessary for survival and prosperity. For the sake of example assume rescue was never going to happen. Further, you want to build up a civilization. First you’ll need a foundation. In this endeavor we find the leveraging of our real world experience, knowledge, and expectations in addition to our constant need to test and re-test methods. Moreover, one needs to start thinking beyond the resources he or she hopes or expects to find and must become more tinkerous in finding ways to create tools and uses for things unknown.
Fortunately, in the case of a computer as opposed to a desert island, the operating environment and objects involved are much more resilient than if you eat that thing with the really, really pretty flowers both in maintenance and recovery. Moreover, most trivial things don’t need to be learned over and over by trial and error, but can be researched quickly.
What I am driving at is not simply a survivalist attitude with respect to your computer, but rather to back down from the pedestrian attitude that you should rely on others like some complacent, idiot tourist. There is an increasingly limited space for the luxury of web tourism as more and more of our vital and standard life processes are basically embedded implementations of these technologies.
To begin with, why should you still be paying for cable and internet, or debating paying for one or the other? These are the same place, the same backbone, the exact same service. Is it not akin to paying for America online 3.0 and Cable internet? Essentially, the cable is the medium and the service provider wants to quibble over the service(“s”) coming out of the other end because they don’t want to cope with the elasticity of consumer goods (i.e. internetservice AND television). It should be $50 a pipe, additional services extra.
However, as is common in scenarios like this you have two industries fused that should have nothing to do with each other. Content creators/distributors should have no affiliation with content delivery. This amounts not to a horizontal monopoly, where the company in mind controls a price fixable amount of the market. Rather it is a lateral problem where a merger of the two, as in the case of Time Warner, has a direct interest in stifling the market and providing a low level user experience due to a vertical monopoly. The merger of infrastructure-resource (I-R) is a problem because you have an entity that is able to apply market pressure on two different ends of the spectrum, you have two outcomes:
- the I-R company outweighs the interests of competitors by virtue of restricting either the I- companies’ access to -R, or vice versa
- the I-R can fix prices and retain inelastic product growth, wherein the goods as a resource-delivery never see innovation in pricing or productivity, creation or medium
- the I-R company will be a contradictory bag of motivations, and it will act on behalf of one half in spite of the other. I.e. throttling internet connections utilizing p2p software due to piracy concerns, or DRM encumberance despite the supposed open platform of the network
This is akin to why health insurers should not also own hospitals. When you have one entity with sufficient clout to not only inform the decisions of an industry, but to place all others into a defensive crouch it is bad for said industry. But what does this have to do with the users?
The users ultimately have their wants and desires, expectations and ambitions shaped by the network and the providers. Here is where the hospital-insurer analogy is particularly apt. Rather than it being competitive between doctors providing good better best services, and then paying insurance, we have a system where you pay your premium, step in line, and hope for decent, mediocre, or just bad. But when the hospital-insurer linkage extends throughout the system, one might say, don’t the lateral monopolies compete against each other to provide better doctors and better prices in their networks? Ultimately no, they are a battle of lesser evils racing for the mediocre in an effort to appeal to bigger contracts. Its not that eventually you cant settle into a complacent happiness with whomever you find. The problem is that they beat you into samey complacency and settle-for-something-edness.
Think about this. Eveytime I go to my one doctor, I need blood work. I get hit with an EOB (“Explanation of Benefits”) from Aetna and an invoice from the Lab that hasn’t been paid. Now I know that if I wait long enough, Aetna will get around to paying some of it. Typically, the claims get re-submitted against me though since aetna’s EOB says only $X.XX is appropriate for any given service, and since the invoice is in excess someone is responsible for the rest. So I get a second invoice, reduced, but am I responsible for this one? My deductible is done and I paid the copay, so what is this extra out-of-pocket fee?
Does this make me want to find out more and learn about HMOs, PNPs, etc; or am I likelier to just pay the second invoice, or worse, change doctors for the sake of not getting this bothersome mail? Its not like any amount of reading your policy will make you prepared for these scenarios, just like reading your windows vista manual isn’t going to help you with resizing an active OS partition. Yet ninety percent of my transactions with aetna, a company I and my employer pay to provide me services, are like this?
So this results in reinforced ignorance. Should I pay for both my American online and my Internet Explorer service? Should I pay my doctors office twice and send more money to Aetna? Was the infrastructure involved in it at all? Better not ask. the networks and content providers conspire to inspire this mental reticence. Its in their dollar to dollar best interests.
What does this mean when we return from that analogy and apply it to html5 and APIs? The answer is in what kind of Hardware-Software, Internet-Content lateral monopolies there are. But before we tackle that, we must address the issue of ignorance.
(Aside from ‘leveraging blah-blah’ obviously,) how does one arrive at the understanding that, “hey wait, I don’t need to pay for America online and my web browser, it’s the same thing?” this is where we return to the desert island, and try to boost users’ self esteem and hope for eventual self-awareness. Don’t let the lateral monopolies convince you that living off the sea water and fronds is nutritious, or like you have any idea already how to survive. Don’t let the lateral monopolies make you in the mold of a tourist. You're not a tourist, you're there for good, and its yours to do with as you see fit, not what's in their best interest. They don’t know what's best for you, remember, they are supposed to react to changing markets rather than contrive market changes.