Subway smells like failure: and why does everything at Subway taste terrible?
Saw an advert for some Turkey and Avacado sandwich from subway. So it became incumbent upon me that I have something just in time for June's AVOCADO-LICIOUSness!
So I am, despite a category of posts called `the non-smoker`, a smoker. The general understanding is that my olfactory and tasting capacities should be diminished. I am sure they are.
Further, I consume only hot foods. I can't think of anything in the past week that wouldn't have been a little bit better with some El Yucateco habanero sauce. Even that frozen key lime pie; perhaps it would have benefitted, an experiment might be in order once I get some more El Yucateco. Since scovilles are a barrier to entry for my palate, perhaps I am biased. Oops, I take that back, I had an amazing Reuben at Lexi's on Third Street; as they did not defile their high quality sandwich stack with even a russian or thousand island dressing, neither would I with any topical heat.
Last, I consume coffee all day long. This supposedly has an effect of dulling the taste buds due to the constant exposure of acid (I mean they hang out in saliva all day, but I'm just regurgitating the common 'knowledge').
Anyway. It's neither the sneaking suspicion left over from learning whenever ago that the Cold-Cut Trio was made of turkey-ham, turkey-salami, and turkey-bologna; nor was it that the breads are actually just enriched flour breads (aside from the 9-grain) what I found particularly discouraging.
It's the smell and the homogenized texture. McDonald's did a good job making the assembly line work by adding a healthy dose of language barrier and human fuckup to the equation. Also, it is much easier to have non-regular burgers suffice for custom detail. Subway's method of pre-stacking it's meats makes perfect sense; control product output by blister-packing each serving- 3 scoops of tuna, 3 pepperoni/3 salami/2 ham, etc. However, every sandwich comes out the same, and it makes me feel like I'm eating things coming off a smelly assembly line.
- The quality of the meats is really unimpressive to be sure, but pre-stacking so much of it really kills it. The produce isn't great, but it's kept marginally fresh and it's better than the other fast food places. Nonetheless it just squishes in with the mediocre bread. Get some bread with backbone, ditch more of the standard flour derived recipes for heartier doughs. Once you get your sandwich back to the table or your desk it might as well be some crap from Chipotle.
- And the smell. Oh god, how I used to revile riding past the White Castle around my neighborhood. (Fortunately it was torn down, the patio of the bar next door smells much nicer now, and they're putting a Larry Flynt Hustler porn store in there!) Now whether the WC odor is pleasant or not is based entirely on your experience of the food; if you like the food, you probably just don't notice it (I would assume a similar dynamic exists for Taco Bell, Hardee's, Rax, and Rally's).
The smell of a Subway is not to be underestimated. In particular, the one by my office is the kind that I try to stay on the other side of the street to avoid when the sun is beating down. The psychology of smell is pretty fascinating. Perhaps my deep seated, irrational resentment of Subway is a key component in why it smells so awful to me. If I had to identify the precise component of the putrid smell it smells like inertia and time wasted and rushedly desperate food masquerading as a healthy option in a wasteland of poisonous ones.
I read an article on why some (asshats) taste cilantro and are disgusted by it. As for the uncrushed flavor of the leaf itself; "Flavor chemists have found that cilantro aroma is created by a half-dozen or so substances, and most of these are modified fragments of fat molecules called aldehydes. The same or similar aldehydes are also found in soaps and lotions and the bug family of insects" (NYT). Pro TIP: pair cilantro with more and varied food combinations so your brain can build more flavor associations than just that of soap and bugs, also crush cilantro to release the aldehydes to become inert to the flavor. Perhaps I am just some asshat hating on Subway because they represent all those things above; but unless I can crush my sandwiches to release their aromas to become inert, or I can pair Subway with enjoyable experiences, but whether by my failure or theirs, I may never get over the fact that Subway smells like failure.

11:24AM

